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Behind The Scenes

5 things for loving what you do

  • Don’t be afraid of what you want to do and is your dream
  • Stay positive no matter what the results are at the begging
  • Chase your passion and the money will follow
  • Stepping out of your comfort zone is the only way to grow
  • And the most important…The higher you are placed, the more humbly you should walk

About Sophie Alurralde

Sofia Alurralde is a journalist and fashion blogger. She has been working in the fashion industry since she finished her studies (Bachelor’s degree in Social Communication and Journalism. Master in Corporate Communication Management).

After her experience working in agencies, doing branding, PR and organising events for internacional brands, she started writing in her own blog and collaborating for the Newspaper La Nacion.com and its lifestyle magazine called Revista Ohlala (most popular in Argentina), while she was living between Sweden, France and Argentina.

Her global audience has been engaged by brands including Tresemmé, Tommy Hilfiger, Volkswagen, Esteè Lauder, Calvin Klein, Carolina Herrera, etc.

“Through this language that doesn’t have any boundaries I like to go and see different places and their surroundings so in this way I get to know their cultures and differents customs”

Welcome to this community of fashion, travel lovers and curious minds that enjoys good life and wants to celebrate it with joy. Because definitely life is the best party and we have to enjoy it as much as we can.