Etiqueta: MetallicTrend

Fashion Week Guide

Everything you need to know about one of the biggest event in the Fashion Industry:

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1- What is Fashion Week and Who goes to the shows

Fashion week is where the main collections of the top designers are shown during one week and they are always correlate with the season to come.The circuit starts in New York, then comes London, Milan and finally in Paris fashion week.

Fashion shows are not open to the public, just press, buyers, fashion bloggers, industry influencers, friends or clients of designers, and Celebrities are invited by PR Agencies or the brands.

2-What is a show like?

Depending on how many looks are shown and the extend of the perfomance (sometimes designers open their shows with a band, video or an artist), is the lenght of a show, but not longer than 20 minutes.

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Most of the runway collection are different from what you see in stores, because designers want to cause the biggest impact they can.

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Editors are looking for new trends, are thinking about how best to bring them to life for their readers.  They might looking for those models for editorials and even brand campaigns.

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Even people outside the fashion world are vaguely aware of the importance placed on the front row. The front row is reserved for the most important fashion editors (from Anna Wintour, Cathy Horyn, to Suzy Menkes)  the celebrities (Blake Lively, Emma Watson, Thalia, etc), and Fashion Bloggers.

3-How to wear to a Fashion Show

Fashion Week is a great time to show off your street style and really capture the attention of the media. vogue-japan

The event is like a huge party, the networking opportunities are endless, dressing up for the fashion week can mean that you are dressing up for work, or promoting your personal brand.

You do not need to look like a million dollars yourself, chances are that you will barely even be caught on camera so just go with the flow and try to be a bit more like you, with your own style.sofi-looksm_79It’s important to remember that commercial traffic is not necessarily equal to creative quality; and sometimes the less popular commercial collections are the most interesting.

Fashion Film in New York

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New York City Fashion piece shot all around the City produced by Sofia Alurralde for #ONTHEGO.

Directed by Julieta Maccarino, Camera supervisor Juana Hodari, Camera Operator Boris Krichevsky.

Music “Miracle”:Robert Kantor with  Kareem Devlin for BlakSushi Music.

Featured FTV channel

Special thanks: Fernet Branca, Jerome Lamaar, Sieben, Claudia Arce, Bimba Vintage, Tommy Hilfiger.


Cherry blossom trends

A glance to Shanghai’s street fashion during the city’s favorite season.shangai

Luxury architecture in the East: Oriental Pearl Tower leads one of the World’s most breathtaking urban landscapes. Ph: Jennifer Micó

This year’s trends for Spring include luminous colors and pieces with patchwork, ruffles and gingham, just to mention a few. Nonetheless, Shanghainese people go for grunge, hipster and denim styles. Also, blue and black are the first choices. As vivid brights await their time to arise, neutral palette rules the scene.

Ripped jeans with the best accessories: brimmed hat and mirrored sunglasses. The choice of accessories can make the difference

From top to toe: bonnie, Mao shirt and pretty shoes (They also look so comfortable!)IMG_0083

Big “Yes!” to this monochrome poncho outfit!IMG_0156

Audacious shoes and tribal necklace lift a denim lookIMG_0126

Perfect maxi long shirt featuring check patternIMG_0148

Never give up! Option 1 An exemplary way of wearing knee-high sneakers. Option 2 Sometimes all you need is a coffee break and a pair of designer trousers

They say: “I don’t do fashion, I’m Fashion”

Written by Jennifer Micó PH: Jennifer Micó

Matching your watch with your clothes

Watches are one of the favorite accessory for women, and many of them have more than one.As you know, every outfit should have a tiempiece. You may need one for sports, one for casual wear and one for dress-up, maybe even one for work. mode9Nothing better than matching you clothes with a nice watch or adding a pop of color to a neutral outfit. Usually black watches are the most formal, while brown, gray or white watches tend to be more casual. Very colorful watches should be kept for casual occasions only.

Watches can help extend your wardrobe because you can achieve multiple looks from one basic dress or monochrome outfit just by changing your accessories.

Obsessed with the ModeWatches collection. Choose the one you think it’s right for you 🙂

When Fashion meets Music: Robert Kantor Guitars

Fashion and music have always walked hand in hand. Robert Kantor is an Artist and Musician who has taken his many years of experience in fashion and applied it to his love of electric guitars.ROBERT_GUITARHow did you get involved with the fashion business? 

I suppose I was exposed to fashion very early on when my Mom had fashion boutiques when I was young. She had one called Paraphernalia’s boutique which featured MOD clothing from London by designer Michael Mott as well as the original “electric dress”. My parents then moved onto importing and we supplied sweaters to large retailers such as JC Penney and Target. We had many labels of our own including Cache. I always loved fashion and could never dress wildly enough much to my parents dismay! I used to model in fashion shows for “Granny Takes A Trip” from Worlds End in London a big custom maker for rock stars.

What kind of activities did you do in this industry (fashion)

I had the luck of being in a family run International Business so I was able to try everything from sales to marketing, design and advertising, I had the opportunity to try everything from designing the labels to the finished outfits. We had offices everywhere from China to Italy, from Australia to Peru! I would shop the finest stores in Europe for ideas and then manufacture mainly in Asia. I made hand knit sweaters in Peru and in Italy. My favorite role in fashion of course is design and working with amazing textiles from around the world to create new fashions.I eventually went into retailing and helped to run a contemporary ladies chain of 300 stores here in the USA.

What do you think that has changed in the fashion industry (comparing with nowadays)

Like everything, I think that bottom line has changed the face of fashion. It is very expensive to launch your own brand today and even more difficult to set yourself apart from others. You may have talent but you have to be able to pre sell the items you design as it is very risking to hope people will simply like your designs. That is not to say that there isn’t amazing talent out there and I encourage all of you that have talent try not give up on your dreams. There is still glamour in the fashion world, its just harder to find!

Did you have any contact with celebrities in fashion? About your experience…

Yes of course. I have made dresses for Paris Hilton, Nicole Richie and others in Hollywood. I had a licensing deal with Michael Jackson at one point and before I left fashion I was working on a deal with Kim Kardashian to do a new line of sportswear.Robert Kantor Richie Sambora de Bon JoviWhen and how did you decide to start with the guitars business?

I am songwriter have playing the guitar since I was very young. I have always been in love with the guitar. I have been fortunate enough to work directly with Gibson Guitars in Nashville to custom design and build guitars for my personal collection.. A close friend of mine Rudy Pensa from Buenos Aires had become the top fine guitar dealer and suggested I try and sell my art guitars and gave my my start at his Soho Store.

How is the proceed to get a customized guitar? Describe step by step 

I first consult directly with the client about their specific goal or needs and what they are looking to create and for what purpose. I accept a deposit and then help them to select the actual instrument we are going to use for the project. Then, I develop and supply sketch renderings to the client to confirm that the idea is correct. Once this is confirmed I take it from there and execute the painting, application and finishing of the guitar. I only use authentic Fender(tm) and Gibson ™ branded instruments for my work.

How did you end up making guitars with Swaroski pieces?

When I was still in fashion, I wanted a crazy item for our Christmas catalog and it struck me that I could combine my love of guitars with my love of fashion. I took the pattern from one of our best selling T shirts which was made from Swarovski Crystal and applied it to the body of the guitar and that was a big hit, We sold five of them for quite a high price!ROBERT KANTOR process 3

Which is the target that buy your guitars?

I try not to limit myself in terms of clients, it all depends on their budget and their dreams. I make guitars for famous rock stars, I make for charities, I make for interior designers that want to have an amazing center piece on a clients walls! I also make guitars for collectors and am currently developing a collection or famous world Street Artist penned guitars. I welcome all inquires but again my instruments are all finished by hand so they are not inexpensive!

There are famous artists that get your guitars, how did them know about you and your work? 

Well you know it is not polite to drop names but just to share a few, I have made guitars for Lady GaGa’s Born This Way Tour, Richie Sambora of Bon Jovi, Blues artist Gary Clarke Jr., Joe Elliot of Def Leopard, and Steve Stevens of Billy Idol to name just a few.

What was the main goal with this activity?

To take things I have a passion for and take them from dreams to reality. To be honest it was simply to have fun. I so enjoy fashion and music that nothing could please me more than to be able to do both together!

In what point do you think that “Fashion meets Music” in this business?

I like to view fashion and art and music as all one world. I think that there is an intimate connection between them and they are best enjoyed all together. I do not believe that fashion can live without music, have you ever seen a fashion show that does not have a soundtrack? have you ever been to a concert that did not have some outrageous fashion to make a statement? I believe they go hand in hand and need each other to live and breathe!ROBERTYSOFI6

How is your relation with the music and art?

I am creating brand new music and will soon be releasing some new music both as a producer writer and as a solo artist as well. As far as art goes, one day I contacted a famous street artist “Crash” about making me an art guitar. he had made several for Eric Clapton and said I would need Eric’s permission to have one. Once Eric agreed I since have purchased many art guitars and have some amazing creations by Crash and others. Crash and I are now partners in a new Street Art Gallery in The Bronx NY called WallworksNY. I am now deeply involved now with young emerging street artists from around the world.RK_LOUNGE3

Would you like to work again in Fashion?

I feel that I never actually left fashion. It has simply taken a different form for me and I feel blessed to be able to work with such talented people in art, music and fashion! I simply enjoy creating and that is the true essence of fashion!

Featured on Revista Ohlalá

Style o'Clock Tea

Fashion is not just to talk about clothes, shoes, jewelry. Fashion is a way of expressing oneself.

Style O’Clock Tea is a great iniciative organized by Matias Tomati, the mentor of fashion events in Santa Fe, Argentina, to share experiences and differents points of view, because in fashion we all have our likes and dislikes.style11.jpg
I had the pleasure to participed in this Fashion Talk with one of the best designer in Argentina called Laurencio Adot and his partner Thiago Pinheiro, and with the former model and the fashion icon Mora Furtado, who was  one of the Host of this event.

I described and talked about my job as a journalist and the labor of fashion blogging.Style Sofi 2It was a true celebration of the style, and also a unique opportunity to get to know a new generation of “fashionistas”.

Thiago Pinheiro, Mora Furtado, Laurencio Adot, Sofi Alurralde, Matias Tomati

Style O’ Clock Tea will appeal to women who are curious about the role fashion plays in the looking for the identity, personality, and the status quo.

Laurencio Adot showed his Haute Couture Collection

More info Matias Tomati


Bvlgari presents Omnia Paraiba, named after Brazilian semi-precious stone Paraiba Tourmaline, known for its blue – green color. The fragrance is an exotic floral with the main accords: tropical, fruity, sweet, fresh and citrus…

Perfumer Alberto Morillas focused on passion flower scent, a new joyful gem story paying tribute to Brazilian beauty and femininity

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PH Valentina Manservigi

Video: Specials thanks to Mariano Lencina for Cesar Jorrat Productions

Dior's Fall Winter 2016 Make up


Fashion month Fall/Winter 2015-2016 is over, but we are still obsessed with the make up created by Peter Philips (Creative and Image Director of Dior Makeup) in the Dior ready to wear collection. dior-fall-2016-winter-2017-fw16-rtw-scarf-coat-built-inHow to get the look? Nicolas Berreteaga, one of the members of Dior MakeUp Pro Team, visited Argentina and brought us all the beauty tips to have a perfect skin and also to play it dramatic with a dark lip. Dior 51-The first step of all: Clean and apply a moisturizer

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2-To get perfectly even skin the speedy way use Diorskin Forever fluid foundation: primer + foundation + loose powderDior 63-Make up:Out with the conventional colors: Dark Lips 

Lips are the focal point of the look. They were hydrated with Dior Addict Lip Glow then made up using Dior Contour lip liner and Rouge Dior in Poison to obtain an extreme shade of plum that flirts on the edge of black. The lips were then coated with Dior Addict Ultra Gloss Bulle for a mirror effect.

The Twiggy lashes: For maximum impact, apply Diorshow Iconic Overcurl mascara in Over Black on both lower and upper lashes.